Shopperwise store analysis listing every store with its customer count in each behavioural segment, store type, format, region, sales and average customer spend

Shopperwise store comparison showing one store’s customers, spend and visit frequency indexed against all stores, with a chart of its behavioural segment mix against the comparison base

The Shopperwise Profiling Hub showing spend, customers and visit frequency for six behavioural segments, a bubble chart of frequency against average spend, and the products each segment buys most

It’s time to leverage what you know about customers

AI-enhanced customer intelligence platform that transforms shopping data into actionable insights and smarter decisions.

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Our process

See the insight

A proven behavioural analytics process

Developed by industry experts and built into Shopperwise, enabling business users to create and iterate customer models tailored to their own business challenges.

The outcome

Real customer understanding, the ability to stress test business decisions against a true customer barometer, and earlier identification of growth opportunities and emerging risks.

Insight in your hands

Sophisticated behavioural modelling, built on decades of specialist expertise, directly in the hands of business users.

Customer behavioural insight put to work

Understanding shopper behavioural types isn’t new. The challenge has always been turning insight into timely, relevant business action. Find out more about our process

Fast and easy

Behavioural modelling made available for business users.

Seamless integration

Enhances your existing technology, workflows and decision-making processes.

AI assisted

Our battle-tested ML models do the heavy lifting, and AI helps you interpret the results.

Connect

Connect transactions, products and customer data from your cloud database. The Shopperwise data model draws on decades of experience handling messy retail data, creating a robust and repeatable foundation for accurate, reliable behavioural modelling.

Discover

The most important relationship your customer has with your business is transactional. Shopperwise layers micro and macro behavioural models, using unsupervised machine learning to uncover the key patterns within your data. Best-practice AI helps users understand what the models are telling them, highlighting the insights that matter most.

Plan

The biggest frustration for operational teams is getting access to customer insight that is relevant to their role. A customer model only creates value if people can see how it relates to their own issues. Shopperwise includes a flexible suite of customer reporting, profiling and drill-down tools, built on years of real-world experience. Everything is there for a reason. Nothing is there 'just because'. This is reporting designed by practitioners, for practitioners.

Renew

Markets move quickly, and businesses need to respond just as fast. Shopperwise includes built-in model refresh capabilities, allowing behavioural models to be updated as frequently as needed so you can track changing customer behaviours as they emerge. New models can also be created quickly, helping you distinguish between short-term trends, emerging mainstream behaviours and niche opportunities.

Own the process

Shopperwise is offered as a fully managed subscription, tailored to B2B and B2C businesses of any size. You keep full ownership of your data and your models, with the security, support and flexibility to make them part of how your business works. Find out more about our subscription model

Private and secure

Every Shopperwise customer receives their own fully managed, single-tenancy system, with the option to integrate your own OAuth systems for seamless user management.

Fully supported

No call centres or chatbots. Support comes from our own in-house engineers and analysts, with extensive training for your users.

Flexible

Subscriptions tailored to fit the size and requirements of your business or department.