For a behavioural model to gain traction across a business, each segment needs an identity that people can understand, recognise and remember, whether it’s a major strategic segmentation or a more focused category model.
Shopperwise brings together behavioural data with research, demographics and other available customer information, allowing you to build a rich, visual identity for each segment.
Incorporate your own data and create descriptions that are relevant to your business and meaningful to the people using them.
Behaviour-led profiles often show that your customers aren’t who you expected, and that what unites them is how they shop, not who they are.
Give every segment a name, a face and a story that teams across the business can recognise, remember and act on.
The Profiling Hub brings all your key segment and customer metrics together in one place, with the freedom to drill down, compare and explore shopping behaviour, from the whole business right down to individual products.
Designed for exploration rather than simply reporting, it lets you follow a train of thought as questions emerge: compare segments, investigate differences and dig deeper into the behaviours that matter.
Follow a train of thought as questions emerge: compare segments, investigate differences and dig deeper into the behaviours that matter.
Uncover the insights that spark new questions, stimulate ideas and ultimately drive action.
No coding, no waiting for someone else to run the analysis.
A statistically robust model still needs to be business significant. The Project Overview brings the key outputs of the model together, using indexing to make meaningful differences, patterns and trends easy to see across segments.
And usually, by this point, the segments have become so distinct and recognisable that it’s time to give them names.
Piecing together category behaviours and patterns into a coherent story used to take analytics teams days of work. Shopperwise does the heavy lifting for you and lets you skip straight to the questions that matter
Discover what really differentiates your customers, which trends cut across the business and where market trends are or aren't reflected in your customer base
Get a head start with auto generated product behavioural summaries for each segment by category, with the freedom to edit and save your descriptions as you wish
For store-based businesses, success depends on how well the proposition works locally. Great store management and execution matter, but so does understanding the needs, behaviours and potential of the shoppers each store serves.
Shopperwise models are typically built using a full year of transaction data across the entire business, producing a model that remains robust at the level of individual stores or store groups
Identify meaningful differences by customer type and explore how well each location fits the customers around it.
Should a city-centre store be considered for a new ‘city’ format? A quick comparison can show you how closely its existing customer profile matches the target profile
